CLZTURE was born in Paris in 2019 — but not in an office, in the streets.
It all started at Place de la République. I was skating almost every day, surrounded by a mix of skaters, artists, and underground fashion heads. That’s where I fell into the world of streetwear — raw, expressive, and real.
A year later, one of my skater friends, who was also a model, recommended me to an agency. That opened the door to a few runways and campaigns. I had the chance to model for some of the biggest luxury houses — but deep down, I kept thinking: what if it was my brand on those clothes?
